HEXLET

< о проекте >

Identity update for an online educational platform specializing in programming and IT training

</ о проекте >

< задача и решение >

Hexlet is an online school with a long history and an incredibly warm community. When planning the redesign, we understood that the client did not want radical changes. The main goal was to make the brand more complete, understandable to the audience and recognizable.

The challenge was to renew and strengthen the brand for competitiveness while preserving its historical roots and warm community. The new positioning focuses on providing knowledge and supporting significant changes in students' lives. We have developed a laconic style with simple and clean shapes, a branded modular grid and diamond-shaped patterns.

</ задача и решение >